The Challenge

To brand one of the most important future landmarks of the county, one that is rooted in the most popular personality in the history of the UAE.

The Outcome

A timeless brand that supports the building and the artwork itself and allows the character and the values of Sheikh Zayed to be communicated in a very transversal way.

A brand that merged very well with the space itself while creating great tools for communication.

The Impact

Developing a brand that helps communicate the values behind the Sheikh Zayed memorial, and allows them to be easily perceived.