The Challenge

Positioning and branding a real estate project in such a noisy market where everyone is trying to sell the next big thing.

The Outcome

A very timeless brand that offers the client a branding system with which to create a meaningful communication approach.

To have a story behind the building itself and position it close to its target audience in a very efficient way.

The Impact

A brand built on a story.

A strong connection between positioning, brand and the building.