All Hail The Grid

Every once and awhile we realize our team has a strange and unique love for very specific details and that these things make complete sense to us, but not much sense to anyone else. One of those things is grids.
We use them inside of Keynote religiously and every single design we create is based on and built from a grid.

Here’s a 3-minute explainer on our slightly obsessive love for grids, why we use them, and how they transformed the design principles and work created by Slash. Narrated by Joana Abreu and Nuno Abreu.