Mermaids and Coffee

With the amount of coffee we drink you'd think the backstory of the Starbucks name & logo would be well known, but despite the sea lady staring at us daily, the Starbucks history was a bit of a mystery (good rhyme!).

Enjoy this little tale from Bloomberg of where the name and the logo came from and its evolution over time, and click through to their Youtube channel for a whole lot of other interesting back stories.