The Challenge

Rebranding one of the first contemporary art facilities in Abu Dhabi, one that has been associated with Abu Dhabi Art since day one and has an extremely strong character and memories.

The Outcome

A brand that reflects the versatility of the space, by not only addressing completely different approaches, techniques and forms of art, but also all kinds of audiences, across ages, cultures, and nationalities.

A brand that welcomes everybody and is modular and adaptable to different communication needs, while remaining timeless.

The Impact

Creation of a very contemporary but timeless brand that can coexist and live in close proximity with the biggest and most import museum in town - the Louvre.