Ok Nike, That Was Awesome.
Yea it's an ad.
Yea it's from Nike.
But it's just so damn fun to watch and so well done. (and none of the Slash team are even Londoners.)
We would have loved to be in the meetings that lead to this video. The way the narrative one-ups itself with ridiculousness and the raw fun of the whole thing could only come from a group of creatives having fun themselves.